A landing page is a standalone web page designed for conversions. It captures leads, promotes offers, and encourages visitors to take action.
A good landing page builder makes this process easy and effective. It helps you design, optimize, and launch pages without coding.
Whether you run a business, a blog, or a marketing campaign, the right tool boosts website conversion rates.
Download Your Free e-Book
5 Simple Ways to Create Website & Landing Pages
Affiliate Disclaimer: I earn commission (get paid) if you click on the links and purchase a product below. My earnings do not impact the price you pay.
It’s tricky to choose the best landing page tool. Some focus on simplicity, while others offer advanced features.
For example, Leadpages vs Kartra is a common debate. Leadpages is user-friendly, while Kartra includes powerful automation.
This guide compares the top landing page builders to help you decide. We’ll look at features, pricing, and ease of use. Let’s find the perfect landing page builder for you!
What to look for in a Landing Page Builder?
The key to boosting conversion is choosing the right landing page builder. Here are the most important landing page features to consider.
Ease of Use
A great builder should be beginner-friendly. An easy website builder with a drag-and-drop builder lets you create pages without coding. Simple interfaces save time and effort.
Templates
High-quality customizable templates make page creation faster. Look for a builder with a variety of landing page features like lead forms, countdown timers, and CTA buttons.
Customization
Your landing page should match your brand. The best builders allow full design flexibility. You should be able to adjust colors, fonts, and layouts easily.
Integrations
A good landing page builder connects with other tools. Popular integrations include email marketing platforms, CRMs, and analytics tools. This improves automation and data tracking.
Pricing
Cost matters, especially for small businesses. Some builders offer free plans, while others charge monthly fees. Compare pricing and features to find the best fit.
The right landing page builder makes website creation smooth and effective. Keep these factors in mind when choosing yours!
Leadpages: What It Offers, and Who Should Use It?
Leadpages is one of the best landing page builders for beginners. It’s an easy website creator designed to help users build high-converting pages fast.
If you need a simple tool without technical hassles, Leadpages is a great choice. Here are the best features of Leadpages:
Drag-and-Drop Editor
Leadpages offers a drag-and-drop builder that makes customization simple. You can easily move elements, change text, and adjust layouts—no coding needed.
Lots of Templates
It provides customizable templates for different industries. Whether you need a sales page, webinar signup, or lead capture form, there’s a template for you.
Mobile-Friendly Pages
All Leadpages templates are mobile-responsive. Your pages will look great on any device, improving user experience and conversions.
A/B Testing
With built-in A/B testing, you can test different versions of your page. This helps find the best design and copy for higher conversions.
Integrations
Leadpages connects with popular tools like Mailchimp, HubSpot, and Google Analytics. These integrations make marketing automation easier.
Who Should Use Leadpages?
If you want the best landing page builder for beginners, this is for you. It’s ideal for small businesses, bloggers, and marketers who need a quick and effective solution.
You can create landing pages in minutes without a steep learning curve. A Leadpages review shows that it’s great for beginners but lacks advanced features.
If you need an easy website creator with solid landing page features, Leadpages is worth considering.
Kartra: What It Offers, and Who Should Use It?
Kartra is more than just a landing page builder. It’s an all-in-one marketing tool that handles landing pages, email marketing, automation, and sales.
If you want everything in one place, Kartra is a solid choice. Let’s take a look at the best features of Kartra:
All-in-One Platform
Unlike standalone tools, Kartra combines landing pages, email marketing, automation, and sales tools. This makes it a complete solution for digital marketers.
Drag-and-Drop Page Builder
Kartra offers an intuitive drag-and-drop builder. You can easily create and edit high-converting pages without coding skills.
Built-In Email Marketing
With Kartra, you don’t need an extra email service. It includes email marketing features like broadcasts, sequences, and autoresponders.
Kartra Automation
Kartra’s automation tools help streamline your marketing. You can set up workflows that trigger actions based on user behavior.
Built-In Checkout System
Selling products or services? Kartra has a built-in checkout system with payment processing and upsell options.
Who Should Use Kartra?
If you want an all-in-one marketing tool, Kartra is for you. It’s perfect for entrepreneurs, coaches, and digital marketers who need an integrated system.
A Kartra review shows it’s powerful but pricier than simpler tools. If you need landing pages and email marketing in one platform, Kartra is worth considering.
Leadpages vs. Kartra: A Side-by-Side Comparison
Choosing between Leadpages and Kartra depends on your needs. Leadpages is an easy landing page builder, while Kartra is a full marketing tool.
Here’s a Leadpages vs Kartra comparison based on key features.
| Feature | Leadpages | Kartra |
| Ease of Use | Simple and beginner-friendly | More complex, but feature-rich |
| Pricing | Starts at a lower cost | More expensive, but all-in-one |
| Integrations | Connects with many marketing tools | Built-in tools reduce need for integrations |
| Extra Tools | Focuses on landing pages only | Includes email, automation, and sales features |
| Best For | Beginners, small businesses | Marketers, entrepreneurs needing a full system |
Which One is Right for You?
If you need an easy landing page builder, Leadpages is the best choice. It’s simple, affordable, and great for beginners.
If you want the best marketing tool that includes landing pages, email, and automation, Kartra is better. It’s powerful but requires more setup.
Which One is More Budget-Friendly?
Cost is a big factor when choosing a landing page builder. Let’s compare Leadpages pricing and Kartra cost to see which fits your budget.
Leadpages Pricing
Leadpages is an affordable landing page builder, starting at $37/month. It offers unlimited landing pages, templates, and integrations. If you only need landing pages, Leadpages is the best budget marketing tool.
Kartra Cost
Kartra is pricier, starting at $99/month. But it includes landing pages, email marketing, automation, and a checkout system. It’s an all-in-one platform for businesses that need more than just pages.
Which One Should You Choose?
If you only need landing pages, Leadpages pricing makes it the better deal. If you need email marketing, automation, and sales tools, Kartra cost is worth it.
Conclusion
Both Leadpages and Kartra are great tools, but they serve different needs. Leadpages is an affordable landing page builder.
Leadpages is simple and easy to use. It’s best for beginners who want to create landing pages quickly.
Kartra is the best budget marketing tool for those who need more. It includes landing pages, email marketing, automation, and sales tools.
If you want a quick and easy solution, go with Leadpages. If you need an all-in-one marketing platform, Kartra is the better choice. Pick the tool that fits your business goals and budget.
