Grant Cardone teaches the concept of “big thinking” in The 10X Rule. He says that most people fail to achieve their goals because they set goals that don’t motivate them enough. He talks about the power of thinking bigger if you want to attain big results. Cardone also helps you overcome the human tendency to underestimate how many resources or how much effort is required to achieve the goals that we set. The key is preparing mentally for the challenges that lay ahead instead of getting upset or demotivated when you encounter them. In my opinion, this is one of the best entrepreneur books of all time.

Key Quote :  One of the major differences between successful and unsuccessful people is that the former look for problems to resolve, whereas the latter make every attempt to avoid them.

It’s difficult to understand customer behavior if you don’t first become trained on how people behave in general. Carnegie’s book is one of the best selling business books of all time because it teaches how to get people to like you, as well as techniques for winning people over to thinking positively about your ideas. One of the most important aspects of Carnegie’s teachings is that you must change yourself if you expect to change the behaviors of others. Read this book if you want to win others over more frequently, become more likable and turn yourself into a master salesperson or entrepreneur.

Key Quote : The rare individual who unselfishly tries to serve others has an enormous advantage.