Why Use ClickFunnels? Launch New Products

The complexity of launching a new product has historically stopped many entrepreneurs from getting their creations out into the world. You can use ClickFunnels to build a funnel that shows your prospects the value in buying your product. 

Use the Product Launch funnel to first create the awareness about your product. 

This process warms your prospects up to the idea that a new product is coming. It shows them the problem they have that your product solves. 

Converting sales once you officially launch the new product is far easier if you’ve helped your audience understand that the problem exists and have them waiting for your solution to be released. 

Once you’ve created your first sales funnel, you can use a ClickFunnels clone funnel to easily recreate the same process for another product down the road. 

Build Your Audience With ClickFunnels

You can’t sell existing or new products without a growing audience. Use the various funnels that exist inside ClickFunnels to build your email list larger. 

It’s simple to create optin landing pages inside this marketing platform so that you can collect email subscribers. 

You just need to create a lead magnet that your audience wants, offer it on the landing page created by ClickFunnels and then deliver it via email. 

You Need Traffic to Build Audience

Three buckets exist that help you attract targeted traffic to your ClickFunnels opt-in landing pages:

1. Paid ads
2. Content-based platforms
3. Partnerships

Use Paid Ads to Get Traffic

You can use Facebook, Google, Microsoft, or YouTube ads to attract new prospects that will opt into your lead magnet offers. 

Facebook ads allow you to target your audience based on factors such as age, income levels, and overall interests. 

Google, Microsoft, and YouTube let you place ads based on the keywords your target market already uses to find similar products to what you offer. 

It’s a good idea to choose one platform and master it. Then, you can learn a second or third paid ads platform to get traffic to your ClickFunnels lead generation funnels.

Build Your Traffic Via Content-Based Platforms

Do you enjoy creating interesting content for your prospects? If so, then you can place new content on a blog, podcast, or YouTube channel each month. 

Over time, you should see the traffic to those content-based platforms increase. As they do, you can link blog visitors, podcast listeners, and YouTube followers over to your opt-in landing pages to build your audience larger.

Don’t Forget About Partnerships

Paid ads require an ad budget. Blogs, podcasts, and YouTube channels take many months or even years to get enough traffic to translate into a swell of leads and sales. 

You don’t need money to use partnerships to build your audience. The results can come instantly, too. 

For example, you can identify podcasters, bloggers, YouTubers, and other influencers who already have large audiences. Partner with them and attract a percentage of their audience over to your opt-in landing pages.

Imagine getting interviewed on a podcast with thousands of listeners or doing a Facebook Live inside a partner’s 35,000 member FB group. You can get hundreds and even thousands of new leads to opt into your ClickFunnels landing pages quickly using this method.

Here’s an example of a ClickFunnels opt-in landing page used by coaches to build their audiences:

Create Marketing Pages That Convert Well

You’ll need to build out several different types of marketing pages inside your sales funnel in order to create online revenue. 

Is ClickFunnels easy to use? Yes, it is…especially when it comes to creating the following types of ClickFunnels landing pages for your funnel:

• Sales pages
• Webinar pages
• Optin pages
• Checkout pages
• Order pages
• Upsell pages
• Downsell pages

Host Courses & Membership Sites

The ease by which you can host membership sites and courses is another reason why you need ClickFunnels. 

This software gives you a membership area that helps you plan and build your course, modules and units. 

Set up a member’s area in a matter of minutes so your customers get a professional experience after logging in. 

Now we’re at probably the most important section of my ClickFunnels review: The top features that ClickFunnels gives you that makes running your online business simple.  

Use The Drag & Drop Page Builder

Like I mentioned above, the drag & drop functionality removes any need for website building skills. 

You’ll discover dozens of templates for any page required as you go about building out your sales funnel:

• Order pages
• Sales pages
• Checkout pages
• Etc

Select your template, then add in headlines, images, videos, text, order buttons and other important page elements by dragging and dropping everything on or off the page. 

Not only does this help you create pages that convert well, but it saves an immense amount of time. 

There’s no need to spend hours designing pages. All you need to do is use the ClickFunnels designer and insert your copy into pages that are already proven to perform well. 

Here are other elements you can easily add to any of your pages:

• Progress bar
• SMS signup
• Countdown timer
• FAQ block
• Survey
• Custom HTML
• Pricing table
• Facebook comments

Most of your elements are also customizable in terms of margins, alignment, background colors and fonts. 

Use The A/B Test Functionality

Split testing offers is one of the best ways to find out which page, copy or layout creates the most conversions with your specific audience. 

A/B testing is also one of the most difficult functions to do when you don’t have coding skills. 

The ClickFunnels A/B testing feature makes it easy to compare two different funnel templates and figure out which one converts best for you. 

Don’t limit yourself to testing templates. Use the A/B feature to split test:

• Media pages
• Ads
• Optin pages
• Landing pages

Track All Your Data With The Integrated Analytics

It’s important to track your sales data so that you know things like:

• Which marketing method converts best for you?
• What product or service are your customers buying the most?
• Where do your customers come from?

You don’t need to strap a bunch of different analytical software programs together. Instead, you can use the ClickFunnels integrated system and keep all this important information accessible in one spot. 

Identify where your best leads come from, for instance. This data can help you save money on advertising sources that aren’t converting and allow you to invest more marketing dollars where the best results come from. 

Most Important Sales Data to Pay Attention to

The nice thing about the analytics section provided to you by ClickFunnels is that it gives you the most important sales data. Here are the most important analytics to track when measuring sales conversions:

• Unique page views
• Opt-in rate
• Sales conversion rate
• Revenue generated

ClickFunnels shows you the unique views each landing page receives. Remember that you need to pay more attention to that metric as opposed to total views. 

Some people might visit your pages more than once. You need the unique page views so that you can calculate your opt-in rates or sales rates based on the unique number of people who visit. This will give you a more accurate accounting of whether you’re doing well with conversions. 

The opt-in rate on landing pages is vital to track, especially if you’re paying for traffic with Facebook or Google ads, for example. You can create multiple landing pages and compare the results. If one opt-in landing page gives you a 50% opt-in rate and another gives you a 7% opt-in rate, then you can easily tell which one to continue optimizing and improving upon. 

Do the same thing for your sales pages. Use the ClickFunnels metric to understand which sales pages generate the most sales and revenue. 

Get rid of pages that don’t work well with your target audience. Optimize the sales pages that work well so that you can continue to see improvements over time. The better you get your sales conversion rate, the more cheaply you can buy traffic and dominate competitors who don’t pay close attention to these numbers.

Create Sales Funnels With The Template Blueprints

Don’t worry if you don’t know how to code web pages. ClickFunnels makes this process easy because there aren’t any coding skills required to build out any sales funnel pages that your business needs. 

Select from the wide range of templates available in your back office. Tweak everything to your needs by making simple copy changes or adding/removing elements via the drag & drop editor.

There are many funnel blueprints to choose from and they fall into these main categories:

• Lead capture funnels
• Sales funnels
• Event funnels

Let’s discuss these three funnel types in greater detail.

Lead Capture Funnels

These ClickFunnels templates offer you the opportunity to create lead generation funnels. A lead generation funnel is one that turns blog, podcast, paid ads, partnership, and other types of traffic into email subscribers. 

ClickFunnels calls this process one where you use “bait” to get potential customers to enter your sales funnel. This bait is also called a lead magnet.

A lead magnet might be one of the following:

• Video
• PDF file
• Cheat sheet
• Worksheet
• Audio file
• White paper
• Webinar recording
• Master class

Typically, you will use one of the Squeeze Page Funnels when you want to give away a lead magnet to your audience:

You can also use what ClickFunnels calls an Application Funnel when you need to get more detailed information about prospects. These are usually used when you’re selling a higher ticket offer, such as a coaching program:

Sales Funnels

Once your lead capture landing page gets your new prospects into the funnel, you continue walking them through your sales funnel.

A sales funnel does exactly what it sounds like it should. It offers new prospects something for  sale. 

This might include a TripWire product for a small price. Most TripWire products charge between $7 and $47 or so. From there, you typically put your main product in front of your leads and give them the opportunity to make the purchase. 

Another landing page that should be included in your sales funnel is a One-Time-Offer. It uses the urgency technique that tells prospects that they’ll never see this exact offer again. If they want it, they need to make that buying decision immediately. 

During the sales funnel sequence, you should also make use of upsells and downsells to bring in additional revenue. 

Here is a simple way to visualize the process as you bring prospects through lead capture and sales funnels, using the various landing pages provided inside a ClickFunnels account:

Event Funnels

Event funnels let you insert various events into your overall lead capture and sales funnels. For instance, you might want to drive leads and customers into a live or automated webinar. Or, you may use these funnels to generate interest in your next Facebook Live presentation.

Here are examples of what ClickFunnels gives you when you want to create event funnels:

There are 22 funnel types to choose from with ClickFunnels. Use the Membership funnels to create a membership product. The Sales Letter Funnel gives you long-form sales letter formats to use when selling products or services. 

Do you want to offer a low-end tripwire product? Use the 2-Step TripWire Funnel and then simply add in the one-click upsells and downsells or order bumps to earn more money throughout the funnel. 

Build surveys with the Survey Funnel. Use the Video Sales Letter Funnel to easily include video on your ClickFunnels landing pages.

Do you have excellent coding skills? If so, then you also have the option of using those skills by building your sales funnel pages from scratch.

Share Funnels with Others

ClickFunnels gives you the ability to share funnels that you build within your account with others. This particular feature is one that you could potentially leverage into a nice side business for yourself.

Two main groups of people can benefit from the Share Funnels feature:

1. Network marketers
2. Website and funnel consultants

Using Share Funnels as a Network Marketer

If you’re a network marketer and get good at using online sales funnels to bring people into your business, then you have an opportunity to “clone” your success. You can do this by handing off your success sales funnel to your downline members. 

Let’s say that you use the ClickFunnels Webinar Funnel to create a company presentation that converts well. Use the traffic generation methods I discussed above to get targeted prospects to watch your webinar. 

The webinar takes the place of the old school offline opportunity meetings that you used to drag friends to. You can promise new recruits that you’ll give them the same Webinar Funnel to use after they join your team. 

Inside your ClickFunnels account, you can click on a button that lets you share the entire funnel you’ve created with anyone you choose. They take that link and it immediately gets added into their ClickFunnels account. 

If they don’t have a ClickFunnels account yet, they can start their 14-day trial and start using the funnel you shared with them. You’ll get an affiliate commission when they start paying for ClickFunnels after the trial period. 

Imagine having an army of downline members who simply share your proven presentation. They can focus on driving traffic to the funnel you gave them and get their own sign ups without needing to become super presenters.

Using Share Funnels as a Consultant

You can do something similar outside of network marketing by becoming a funnel consultant.

Let’s say that you want to market your sales funnel services to real estate agents or lawyers. Go into your ClickFunnels account and build out an amazing funnel that an attorney could use to attract leads. Then, market your sales funnel services to lawyers. 

From there, you would simply share that funnel with your lawyer clients and have them add it to their ClickFunnels accounts. You can earn revenue by charging for the funnel you’ve provided to your clients, as well receiving ClickFunnels commissions.

You Can Share Several ClickFunnels Share Funnels

Here’s a shortlist of funnels you can share:

• Product Launch Funnel
• Best Selling Book Funnel
• Fishbowl Funnel
• Perfect Webinar Funnel
• Network Marketing Bridge Funnel
• Home Party Funnel
• Real Estate Funnel

Here’s an example of the Chiropractic Funnel that you can share:

Use Upsells & Downsells To Maximize Profits

A successful sales funnel uses strategically-placed upsells and downsells to bring in more income after an initial sale is made. 

Your funnel must first generate interest via an ad or content on a blog or YouTube channel, for example. 

Using Upsells

An upsell allows you to offer an upgrade to a product or service that a customer already decided to purchase from you. 

After you get traffic to your website, you then need to bring your prospect through a series of landing pages that encourage leads to convert into customers.

You should present an upsell or order bump on checkout pages where you offer your prospects an extra deal to go along with their main purchase. 

For instance, you might give them the option of buying the entire 5-part course at a discount when they were going to only buy the first part originally. Or, you might offer a complimentary masterclass training to go along with a course. 

You can think of upsells in three ways as you brainstorm your own way to use the strategy:

1. Give customers additional features. This might work well if you’re selling software, where you open up more features if they pay a higher price.
2. Add a subscription offer. If a customer makes a decision to buy a one-off product offer, then you can add long-term customer value by upselling them the option to buy a subscription. This can work when selling a course. Upsell them into a monthly membership with a promise to get ongoing education each month.
3. Increase the quantity. Let customers buy more of the same product they’re about to close the deal on. For instance, you can offer them a better quantity deal on supplements or skin care products.

Take time to consider what your customers are thinking about as they make buying decisions on your products or services. Ask yourself what type of upsell makes the most sense and then test how well your customers convert to purchases that bring more revenue in for your business.

Using Downsells

Another way to add in extra revenue is offering a downsell option when prospects decline to take immediate action. 

If they aren’t ready to commit to a higher-tiered product, direct them over to a related product that costs less money. 

It’s always easier to sell current customers. A well thought out downsell can help increase your overall monthly customers who will buy a high-ticket item in the future.

Think about the psychology here. You have a very interested prospect when they go through your entire sales funnel, land on your sales page, and then decide that the offer isn’t the best for them. 

This doesn’t mean they won’t ever buy from you. It simply means that one specific offer didn’t get them quite excited enough to pull the trigger and become your next customer. 

Offer them something of lesser value and price. Test it to see how many people take you up on at the very moment they were about to leave and reject your main offer. 

You really can’t lose when implementing the downsell offer. They might leave without taking you up on it. That’s OK because they were going to leave anyway. 

However, they might buy the downsell offer. This is a win/win situation. They get the opportunity to test out your product solution and you get revenue that you would have otherwise missed out on. From there, they might eventually buy your higher-priced offer after they gain more trust in you based on the downsell product or service.

ClickFunnels Affiliate Program Tool

ClickFunnels has an affiliate management tool called Backpack that helps you build your own army of affiliate marketers who sell your products for you. 

You need to have a ClickFunnels Platinum account to access the Backpack affiliate tool. Once you have a Platinum account, you can get started at the Backpack dashboard:

Using Backpack, you can manage your affiliates. There’s an area where you can see which affiliates make the most sales for you. Use this information to reach out to these affiliates to find out how you can help make their job easier. Remember, they’re helping you make more sales without increasing your own marketing budget. 

The ClickFunnels Backpack tool lets you create the commission tiers and payout options that you want to provide for your affiliates. You can audit how many commission payments you’ve paid out over time. 

Starting and managing an affiliate program hasn’t traditionally been an easy process to work through. That’s what makes Backpack so convenient. You can keep the management of your affiliate program tucked inside the same ClickFunnels account you’re using daily to run your business.

Don’t forget about the benefits of getting affiliates to make sales for you:

• You only make payments after sales come in
• Affiliates invest their own advertising dollars 
• They invest their own time promoting your products

If you can find 3-5 quality affiliates who invest their time, spend their marketing dollars, and leverage their lists to sell your products, then you can start multiplying how much you earn daily and monthly. Of course, you can then build out to 10, 20, 50, or more affiliates over time to scale your profits.

Payment Gateway Integrations

You need a payment gateway when you want to accept payments from within your ClickFunnels sales funnel. A payment gateway is a service that allows you to accept debit card or credit card payments from customers. 

Since ClickFunnels doesn’t have a built-in payment gateway, you need to connect one of the many available options to your specific ClickFunnels account.

ClickFunnels gives you a few API Payment Gateway integrations such as:

• Recurly
• Stripe
• NMI
• PayPal V2
• Easy Pay Direct
• Keap

API stands for application program interface. Essentially, an API allows your chosen payment gateway to “talk” to ClickFunnels. This allows a customer who clicks one of your “Buy Now” buttons on a ClickFunnels landing page to automatically get routed over to Stripe, Easy Pay Direct, or Recurly when making their payment to you.

ClickFunnels also allows you to connect other third-party payment gateway merchants such as JVZoo, ClickBank, WarriorPlus, and PayPal V1.

You’re probably better off going with one of the API Payment Gateway options. This is because some ClickFunnels payment features don’t work with the second group of 3rd-party integrations. For example, you can’t use a One-Time-Offer (OTO) with the third-party options. 

ClickFunnels often encourages the use of Stripe because it integrates well with their accounts.

ClickFunnels Price

ClickFunnels offers three pricing plans: 

1. Basic Account ($97/mo)
2. Platinum Account ($297/mo)
3. Two Comma ClubX ($2,497/mo)

The $97/mo plan gives you the ability to build 20 funnels and create 100 pages. Three payment gateways are accessible and you can connect your ClickFunnels account to three domains.

Paying $297/mo for the Platinum plan gives you unlimited pages and funnels. You can now add in up to three sub users if you have a team working with you. Nine payment gateways and nine domains are included with this option. Platinum also upgrades your support from regular Chat Support (on the $97/mo plan) to Priority Support. 

The Two Comma ClubX plan opens up recognition and additional high-level trainings from ClickFunnels founder Russell Brunson and his team. You can enter this exclusive club after you’ve earned one million dollars or more using your ClickFunnels tools. 

Think of the Two Comma ClubX as a mastermind with other top-notch online marketers. You get plaques that celebrate your earnings. You can potentially speak at ClickFunnels events and raise awareness about your brand.

Take Your Time As You Learn ClickFunnels

Admittedly, there’s a lot to learn inside your ClickFunnels account. My advice is to take your time and be patient as you go about your learning experience. 

If you’re serious about leveling up as a professional marketer, then you should know about the Funnel Flix training resources. This training collection includes content such as:

• Affiliate Bootcamp
• 30 Days videos & books
• Funnel University
• Product Secrets
• Funnel Builder Secrets
• Tony Robbins trainings
• Ad Skills

You’ll find everything you need to learn most aspects of marketing and this education goes a long way in putting ClickFunnels to the best use inside your business. 

Can You Make Money With ClickFunnels?

As I conclude my ClickFunnels review, let me say that the bottom line decision you need to make is determining whether you can make money with a ClickFunnels account. 

All the tools are there. The only thing stopping you from creating more income for your business is putting those tools to consistent use. 

If you’re wondering whether ClickFunnels will work well to compliment your business, then consider that people running the following types of businesses use this marketing platform:

• e-Commerce
• Selling online courses
• Brick & mortar businesses
• Some folks use ClickFunnels for coaching businesses
• Real estate professionals
• Selling membership sites

It doesn’t matter what type of business you’re in. The reason is that your business needs a sales funnel to operate well and setting up successful sales funnels is the primary function of ClickFunnels. 

By the way, once you have your ClickFunnels account established, I encourage you to join the One Funnel Away Challenge because it teaches you how to tie your sales funnel process together over a 30-day period of hands-on training.

Final Thoughts

Now, you have completed the ClickFunnels review. You should have a better understanding of ClickFunnels and its features.

This could help you determine whether the software is a great fit for you.

If the software is the best option for you, then you could begin your 14-day free trial now.

Click here to get started.

If it is not the best choice, you may find another great marketing tool for you on this marketing resources list.

Either way, I hope you find what you are searching for to start or grow your online business.